Yahoo!

Role Product Designer

Story

The Yahoo! app is the one place to check your email, read and share the news with your friends, and view the latest world news photo and video galleries. Choose from a familiar and popular list of Yahoo! sections such as News, Finance, Sports, Politics, Entertainment, or search for your own subject of interest.

The app is available in their respective local regions, which includes Latin America, North America, Asia and Australia achieving million + downloads within the first 3 months on the App Store. It is also seeing a gradual improvement on its rating from 2.5 to 3.5 star rating.

RESPONSIBILITIES

My responsibilities includes design ideation, wireframes, user flows, visual design, art assets for the app, usability testing (guerilla), and created promotional materials for Apple App Store, web publishers and for Yahoo!’s major product launch event.

Product GOALS

The goal for this product is to bring all the Yahoo! desktop goodness into the hands of our existing and new Yahoo! users. This includes categories such as, finance, sports, news, politics, entertainment, lifestyle and more.

Product Availability

The Yahoo! app was launched in 4 countries, North America, Taiwan, Australia and Hong Kong.

I created the Yahoo! icon for the app, and with the Yahoo! brand team’s blessing, it sits nicely on the app store. :)